ABOUT
Experienced CRE Marketing Leader.
7 Rivers Marketing is a Fractional CMO firm dedicated to helping commercial real estate companies enhance profitability and customer acquisition by amplifying brand visibility in a competitive market.
HEY THERE!
I'm Shannon
I’m Shannon, Founder and CEO of 7 Rivers Marketing. I am an independent Chief Marketing Officer and Executive Board Member with a passion for transforming brands and helping CRE firms achieve outstanding marketing results.
With over 20 years of experience in commercial real estate and marketing communications, I’ve had the privilege of partnering with some of the most innovative companies and projects in the world. My journey began in architecture, where I learned the importance of thoughtful design and long-term vision—principles that now guide my strategic marketing approach.
At 7 Rivers Marketing + Consulting, my mission is to illuminate hidden gems, unlock untapped potential, and deliver measurable results for our clients. I work with real estate owners and firms, aligning marketing strategy with business goals and ensuring every initiative leaves a lasting impact.
When I’m not helping brands redefine their future, you can find me enjoying old records, farmers markets, spending time with my family and enjoying the occasional dirty martini.
Let’s unlock what’s possible, together. I’m glad you’re here.
MISSION
At 7 Rivers Marketing, our mission is to empower commercial real estate firms with cutting-edge marketing strategies that drive growth, enhance tenant engagement, and improve investor relations. We believe in a data-driven, client-focused approach to delivering measurable results.
Hear What Our Clients Say
Shannon successfully led Parkway’s national rebranding initiative and relaunch into the Sunbelt markets in 2023 with an extremely tight timeframe. Her efforts resulted in enormous visibility as well as high traction into existing and new markets. It was a great pleasure to work with Shannon and I hope we can continue to partner together on projects in the future.
Jayson Lipsey
CEO
Shannon’s strategic approach to marketing and in depth knowledge of commercial real estate helped us target our audience in ways we hadn’t imagined. From planning to execution, attention to detail and commitment to results sets 7 Rivers apart.
Brandon Eads
Portfolio Development Manager
Shannon is one of the best marketers I’ve worked with in the business for over four decades. She understands the complex marketing of mixed-use, multi-commercial projects.
David Hightower
EVP, Midway
Fun Facts About Me
Before becoming a marketing strategist, I started my career as an architect—giving me a unique perspective on design, structure, and creative problem-solving.
I’m an avid collector of old records and love exploring music from decades past. There’s something special about dropping the needle and hearing the crackle of a classic vinyl.
In my downtime, I enjoy playing poker—strategizing at the table has taught me the importance of patience, calculated risks, and thinking several moves ahead.
As a parent of two teenage daughters, I’m constantly inspired—and kept on my toes—by their energy, creativity, and unique perspectives
FREE RESOURCE
The Top 10 KPIs Every CEO Should Know
Unclear marketing results? This report will help you understand and improve your CRE marketing performance.
FREE DOWNLOAD
If You’re Not Reviewing These Numbers Monthly, You Don’t Know the Health of Your Business
This report is intended for commercial real estate (CRE) business owners who are frustrated with unclear marketing strategies that may not be delivering the desired results. If you are unsure of your current position — and how it compares to the previous month, quarter, and year — you cannot accurately gauge the direction of your business. Each section of this report delves into a crucial marketing metric. We will describe what the metric is, why it is important, and how to utilize it.
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