
Unclear marketing results? This report will help you understand and improve your CRE marketing performance.

Most commercial real estate firms don’t have a visibility problem. They have a system problem. A scalability problem. A “we’re spending six figures and still guessing” problem.
You’ve built a powerful business. But your marketing is still running on bloated agencies, fragmented tools, and KPIs that don’t map to actual revenue.
As a Fractional CMO for market-leading CRE firms, I engineer in-house growth systems that eliminate waste and scale predictably with built-in AI optimization and executive-level oversight. These aren’t marketing campaigns.
They’re performance infrastructures, powered by clarity, automation, and a team that no longer needs hand-holding.
If you’re spending more than $30K/month on marketing and can’t see exactly what’s working, where it’s going, or how to scale it, this consult is for you.
A rapid audit of your current marketing system (and where the leaks are hiding)
How to reallocate existing spend into smarter, scalable revenue flows
Where to embed AI and automation for visibility, efficiency, and predictability
How to empower your in-house team to scale without relying on external agencies
“Shannon’s blend of passionate creativity and consummate professionalism makes her one of the best in the business with which I’ve had the pleasure to work with”
Jamie Bryant, CEO, Houston Housing Authority

“Shannon is one of the best marketers I’ve worked with in the business for over four decades. She understands the complex marketing of mixed-use, multi-commercial projects.”
David Hightower, Executive Vice President, Midway

"Working with Shannon as our Fractional CMO has been a transformative experience for MetroNational. Her expertise in commercial real estate marketing and leadership has elevated our brand strategy and delivered measurable results across multiple initiatives. Shannon brought clarity and direction to our marketing efforts, aligning our campaigns with business goals while fostering collaboration within our team. Her ability to tackle complex challenges, whether enhancing tenant engagement, streamlining workflows, or executing large-scale campaigns has been invaluable. We’ve seen a significant improvement in our marketing ROI and overall team functionality under her guidance. Shannon is not just a strategic partner but a true extension of our team, and we couldn’t be more pleased with the impact she has made on our organization.”
Ken Jones, Chief Experience Officer, MetroNational


“Shannon successfully led Parkway’s national rebranding initiative and relaunch into the Sunbelt markets with an extremely tight timeframe. Her efforts resulted in enormous visibility as well as high traction in existing and new markets. It was a great pleasure to work with Shannon, and I hope we can continue to partner together on projects in the future.”
Jason Lipsey, CEO

"In working with Shannon, we were able to increase our corporate visibility, and Shannon helped us garner exposure in new markets and elevate our presence in the Houston marketplace by pitching and landing a keynote presentation at a highly attended industry state-of-the-market event."
Jessica Pontier, Managing Director, Parkway

This report is intended for commercial real estate (CRE) business owners who are frustrated with unclear marketing strategies that may not be delivering the desired results. If you are unsure of your current position — and how it compares to the previous month, quarter, and year — you cannot accurately gauge the direction of your business. Each section of this report delves into a crucial marketing metric. We will describe what the metric is, why it is important, and how to utilize it.
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