Marketing Strategy and Fractional CMO services for Commercial Real Estate Firms.

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Are you ready to take your commercial real estate business to the next level? Our proprietary KPI Report offers invaluable insights and strategies to help you scale your business efficiently and sustainably. As a CEO or C-Suite Executive, understanding your marketing performance is crucial to achieving your goals and staying ahead of the competition.

 

Has worked with

Businesses reach out to me to help solve their marketing challenges. I provide strategy, leadership, and operational efficiencies.

Some of the biggest challenges I can help solve are ways to:

  • Create and execute a clear marketing strategy aligned with their business goals.

  • Gather data better to understand the market and the effectiveness of their marketing.

  • Stand out in a sea of competition.
    Identify an effective leader for their growing marketing teams.

  • Manage third-party vendors, resulting in no brand consistency or consistent communications.

  • Know market rates for agency services.

These businesses see:

  • Improved go-to-market strategies for local and national expansion

  • Higher deal-win rates

  • Stronger brand recognition, leading to increased profitability

  • Stronger, more efficient marketing teams

  • United brand recognition across all channels of marketing

  • Increased savings from overpaying for marketing products

I do this by:

  • Auditing your systems, campaigns, customers, team, and tech stack.

  • Researching to gain customer, positioning, and targeting insights.

  • Building a strategy for your business, your context, and your goals.

  • Leading your team in executing that strategy together, bringing in any additional expertise necessary.

  • Coaching and mentoring your team until they don’t need me anymore.

  • I’ve known and worked with Shannon for over 10 years and she’s consistently one of the most patient, kind, hardworking people who I’ve met. She welcomed me to Houston when I knew not a soul in the business community, and we’ve built a lasting friendship beyond our work life. As I’ve gotten to know her over the years, I’ve come to find that she makes friends in every room and is a great leader who has a natural gift for communicating and branding.

    Shaina Pherigo, Founder, Bramble

  • Shannon’s blend of passionate creativity and consummate professionalism makes her one of the best in the business with which I’ve had the pleasure to work with!

    Jamie Bryant, Investor and Executive

  • Shannon is wonderful. From day 1, I valued her wonderfully creative perspective and ability to get things done. And always a great member of the team.

    Chip Clarke, President, Transwestern

  • Shannon is one of the best marketers I have worked with in the real estate business for over four decades. She fully understands the complex marketing of mixed-use, multi-commercial development projects.

    David Hightower, Executive Vice President, Parkway

Awards

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