WELCOME

Fractional CMO for Real Estate Firms

Scale Your Brand. Elevate Your Marketing.

MEET THE FOUNDER & CEO

Hi, I'm Shannon!

I’m Shannon, Founder and CEO of 7 Rivers Marketing. I am an independent Chief Marketing Officer and Executive Board Member with a passion for transforming brands and helping CRE firms achieve outstanding marketing results.

Real Estate Marketing Expert: 20+ years of experience driving successful marketing campaigns for innovative CRE projects.

Client-Driven Results: Aligning marketing with business goals to unlock potential and drive measurable success.

Passionate & Collaborative: Building strong partnerships to achieve impactful results.

SERVICES

Fractional CMO

Strategic Fractional CMO: Measured Success.

CMO Advisor

A Fractional CMO leading your team as a strategic advisor.

CRE Digital Courses

CRE educational coursework launching Spring 2025!

"The best way to predict

the future is to create it."

Peter Drucker

7 Rivers Marketing was founded on these very principles. We partner with our clients to not only imagine the future, but to bring it to life—transforming ambitious visions into tangible realities.


From Blueprints to Breakthroughs: Shannon’s Journey to Transforming CRE Marketing

In 2024, Shannon founded 7 Rivers Marketing to pursue her passion for helping clients achieve their strategic goals through innovative marketing and leadership strategies.

Our Founder, Shannon Bedinger, earned a Master’s degree in Architecture and began her career at an architecture firm. Over time, she discovered a passion for strategy and big-picture thinking, which led her to transition into the firm’s marketing department. There, everything clicked: she found a perfect blend of her creative background and her love for strategic planning. Shannon entered the CRE industry in 2007, and since then, she has successfully led multiple national marketing and design teams, earning numerous prestigious accolades along the way.

MY APPROACH

Leading the Charge in CRE Innovation and Impactful Marketing Solutions

7 Rivers Marketing was established in 2024, focusing on providing Fractional CMO services and strategic marketing solutions for the commercial real estate industry.

In under a year, Shannon’s passion for collaborating with forward-thinking firms has led her to oversee marketing efforts for more than 60 million square feet of mixed-use properties throughout Texas.

How I can help you

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Working with Shannon as our Fractional CMO has been a transformative experience for MetroNational. Her expertise in commercial real estate marketing and leadership has elevated our brand strategy and delivered measurable results across multiple initiatives. Shannon brought clarity and direction to our marketing efforts, aligning our campaigns with business goals while fostering collaboration within our team.Her ability to tackle complex challenges—whether enhancing tenant engagement, streamlining workflows, or executing large-scale campaigns—has been invaluable. We’ve seen a significanti mprovement in our marketing ROI and overall team functionality under her guidance. Shannon is not just a strategic partner but a true extension of our team, and we couldn’t be more pleased with the impact she has made on our organization.

- KEN JONES, CHIEF EXPERIENCE OFFICER

FREE RESOURCE

The Top 10 KPIs Every CEO Should Know

Unclear marketing results? This report will help you understand and improve your CRE marketing performance.

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