WELCOME
Fractional CMO for
Real Estate Firms
20+ years experience | $10B+ in advised CRE portfolios
Trusted by CEOs and Founders, Asset Managers and Capital Partners
MEET THE FOUNDER & CEO
Shannon Bedinger
With over two decades of experience leading national real estate brands through growth, rebranding, and expansion, Shannon Bedinger brings the kind of marketing leadership most firms don’t realize they’re missing until it’s costing them.
Before launching 7 Rivers Marketing, Shannon served as CMO for one of the largest mixed-use real estate developers in the country. Her background combines executive strategy, operational clarity, and a Master’s degree in Architecture, giving her a rare ability to connect vision with execution across every asset class and growth phase.
At 7 Rivers Marketing , Shannon works directly with CEOs and leadership teams to:
Architect a clear, ROI-driven marketing strategy
Align internal teams and external messaging
Audit, refocus, or replace vendors for performance
Build infrastructure that makes marketing measurable, scalable, and aligned
What happens when clients work with 7 Rivers Marketing?
Clarity, performance, investor trust, and team growth with defined marketing systems that link to ROI and profitability
Most clients reallocate six figures of wasted marketing spend within the first quarter. Brand visibility score improves by 25% in the first quarter. The team is remotivated and secure in their role and performing at a higher level. Retention goes up, and recruiting costs go down. Messaging is aligned across the corporate profile and portfolio of properties.
When Shannon leads, clarity returns. Decisions move faster. Teams align. And growth becomes predictable, not accidental.
SERVICES
Fractional CMO
Fractional CMO services built for CRE firms: I lead marketing strategy, vendor oversight, and internal systems to reduce waste and drive pipeline performance.
WHAT’S INCLUDED:
CMO-led growth strategy tailored to your corporate goals, development phase, and business model
Hands-on leadership of your internal team and vendors
Brand, Funnel, and Website Audit
Custom Marketing Roadmap and Growth Plan - Visual systems map showing what to keep, cut, or scale
Quarterly Proprietary Strategy Framework Plan – Prioritizes campaigns, channels, and funnel buildout
Custom KPI Tracker – Measures performance, enables attribution, drives ROI confidence tied to revenue, leasing velocity, and visibility goals
Vendor Audit Framework – Exposes wasted spend, overlaps, and underperforming partners
Team Skills Matrix – Reveals capability gaps, training needs, and succession insight
Refined Positioning + Brand Assessment Map – Aligns internal and external messaging
C-Suite Reporting
"The best way to predict
the future is to create it."
Peter Drucker
7 Rivers Marketing was founded on these very principles. We partner with our clients to not only imagine the future, but to bring it to life—transforming ambitious visions into tangible realities.
From Blueprints to Breakthroughs: Shannon’s Journey to Transforming CRE Marketing
In 2024, Shannon founded 7 Rivers Marketing to pursue her passion for helping clients achieve their strategic goals through innovative marketing and leadership strategies.
Our Founder, Shannon Bedinger, earned a Master’s degree in Architecture and began her career at an architecture firm. Over time, she discovered a passion for strategy and big-picture thinking, which led her to transition into the firm’s marketing department. There, everything clicked: she found a perfect blend of her creative background and her love for strategic planning. Shannon entered the CRE industry in 2007, and since then, she has successfully led multiple national marketing and design teams, earning numerous prestigious accolades along the way.
MY APPROACH
Leading the Charge in CRE Innovation and Impactful Marketing Solutions
7 Rivers Marketing was established in 2024, focusing on providing Fractional CMO services and strategic marketing solutions for the commercial real estate industry.
In under a year, Shannon’s passion for collaborating with forward-thinking firms has led her to oversee marketing efforts for more than 60 million square feet of mixed-use properties throughout Texas.
How I can help you
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Working with Shannon as our Fractional CMO has been a transformative experience for MetroNational. Her expertise in commercial real estate marketing and leadership has elevated our brand strategy and delivered measurable results across multiple initiatives. Shannon brought clarity and direction to our marketing efforts, aligning our campaigns with business goals while fostering collaboration within our team.
Her ability to tackle complex challenges — whether enhancing tenant engagement, streamlining workflows, or executing large-scale campaigns — has been invaluable. We’ve seen a significant improvement in our marketing ROI and overall team functionality under her guidance. Shannon is not just a strategic partner but a true extension of our team, and we couldn’t be more pleased with the impact she has made on our organization.
- KEN JONES, CHIEF EXPERIENCE OFFICER
FREE RESOURCE
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